On Tuesday, November 12, 2024, Nguyen Tat Thanh University hosted a milestone for students from the NTT Institute of International Education (NIIE), celebrating the completion of the Industry Professional Credentials track of the STIC Talent Mobility Portal, as a part of the U.S – ASEAN Science, Technology, and Innovation Cooperation Program. This certificate marks an impressive accomplishment for NIIE students who have invested six months in mastering industry-relevant skills and knowledge directly related to their majors.
Through this learning portal, NIIE students were immersed in the latest knowledge in Digital Marketing and E-Commerce, two influential fields reshaping global business landscapes. The coursework prepared them to apply modern technology and innovative thinking to real-world scenarios, building confidence and equipping them with the expertise needed to thrive in the international workforce.
Amongst the dynamic STIC learner community, Nguyen Tat Thanh University stands out as a pioneer in encouraging students to fully utilize the resources provided by the STIC Talent Mobility Portal. With access to this portal, students engaged in intensive, self-paced courses, earning industry-recognized certifications from world-renowned universities and corporations.
The NIIE cohort gained insights into cutting-edge digital marketing strategies and e-commerce development, learning essential skills such as customer engagement through search and email channels, marketing analytics, e-commerce store management, and customer loyalty building. The program’s focus on practical applications empowered students to work with essential tools and platforms, including Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Students completed hands-on projects to develop customer personas, design social media calendars, and build an online portfolio, each project aimed at preparing them for real-world challenges.
As the NIIE students receive their certificates, they enter the workforce equipped with valuable digital expertise and a competitive edge, representing a new generation of global citizens ready to drive growth and innovation in digital marketing and e-commerce.
